CPPREP4004 introduces learners to Establish marketing and communication profiles in real estate and helps them establish effective workplace and client-facing practices in an Australian vocational and workplace context.
Learners work through structured learning materials, practical examples and knowledge checks that connect regulatory requirements, professional standards and workplace application.
What learners will cover
- Marketing Communication Channels
- Marketing Intent, Purpose and Communication Channels
- Role of Marketing and Communication
- Role of Marketing Communication
- Ethical Practice
- Ethical Practice Considerations in Marketing and Communication
- Marketing Communication Engagement Presentation
- Client Expectations
Learning approach
The subject combines presentation-based learning, applied assessment tasks and knowledge-check activities. Learners are encouraged to connect each topic with realistic workplace scenarios, compliance obligations and professional decision-making.
Expected outcome
By the end of this subject, learners should be able to explain key concepts, apply relevant procedures, and demonstrate the knowledge and practical judgement required for assessment.
This overview is supported by the unit introduction and learner resource material provided for this subject.